The Michelin Tyre Company was formed in 1905, and now has diversified operations as a global brand with a presence in various industries. They produce tyres for all manner of vehicles, including passenger cars and SUVs right up to agricultural and industrial vehicles. Their development and knowledge of tyres is as sophisticated as it gets, so their winter tyres benefit from a long history of innovative work and an R&D programme that is always pushing boundaries.

Michelin winter tyres to consider:

The Michelin Alpin 6 has ranked number 1 in independent testing for braking on snow when worn and traction on snow when worn. Its longevity is a key feature, with its use of patented Michelin Evergrip technologies to offer a high level of safety throughout its lifespan. The tread pattern evolves so that new grooves emerge as the tyre wears, and the tread compound is Michelin’s latest generation, offering enhanced winter performance.

If you are an SUV driver, the Michelin Latitude is a strong choice. It came 1st in snow braking and handling in tests by Autobild Allrad, and is a premium tyre designed for use in the most powerful 4x4 vehicles. It features a heavily grooved tread pattern with plenty of ridges and sipes for maximum traction on the snow. The sipes are also in three dimensions, delivering superb grip and precise handling. There are many other superb winter tyres to explore from Michelin.

The Michelin winter tyres Total Performance pledge:

• All tyres will deliver excellent safety features on dry and wet roads.
• All tyres will deliver a combination of excellent braking performance and high fuel efficiency.
• All tyres will benefit from optimised grip that doesn’t diminish with wear.

Michelin winter tyres – premium products you can trust

At www.tyres-guru.co.uk we stock a comprehensive selection of winter tyres, and if you’ve got the budget for them, the Michelin options are a top-drawer choice. The brand is truly iconic, and has been in the game as long as anyone, inspiring trust and delivering an incredible consistency that should give you faith in what they offer.