Originating from France, the Michelin Tyre Company Ltd was established in the UK back in 1905, and is now involved in a range of activities related to the travelling public. There are thousands of distributors around the UK that supply Michelin tyres, and every tyre is meticulously designed and precision engineered for that consistent Michelin excellence. There is no tyre brand that has done more to shape the history of motoring and transport in the UK than Michelin.

Michelin summer tyres that make their mark

The Michelin Primacy 4 is a popular choice, with outstanding braking performance and unmatched longevity. Treadwear innovations allow the tyre to last up to 11,000 miles longer than the nearest competitor. Alternatively, you could go with the Energy Saver+, which offers supreme fuel efficiency and low rolling resistance without sacrificing road grip and braking performance. The tread pattern technology is patented, and Michelin’s own silica compound helps tyres last up to 6,000 miles beyond the average.

If you’re after something for a sports car, try the Pilot Sport 4. It is known for precise steering thanks to a revolutionary rubber compound only Michelin has, and the grip is outstanding on wet and dry surfaces. For something a little bit different, check out the CrossClimate tyre. These are the first summer tyres that come with winter certification, meaning you can keep them in use all year round without fear of sacrificing performance.

Why Michelin summer tyres are industry leaders:

• Michelin poses itself the ongoing ‘Total Performance’ challenge, wherein engineers push themselves to improve on dry and wet performance, braking performance with fuel efficiency, with superb grip and longevity.
• Award-winning performers: Michelin tyres have received 25 awards in the last 3 years alone, from leading experts like Auto Express, Auto Plus, Auto Sport and Auto Bild.
• Michelin strategy is designed to develop sustainable mobility solutions which limit environmental impact in all areas of production and performance.

Michelin is an established brand of consistent quality

Few companies can say they have existed for more than 100 years and remained at the pinnacle of their industry for almost the entirety of their existence. When you choose Michelin summer tyres, you get unique technologies that guarantee performance and longevity. At www.tyres-guru.co.uk we know tyres, and Michelin is a highly recommended brand.